Conversion rate measures the percentage of people who take a desired action. It’s calculated by dividing conversions by total visitors/leads and multiplying by 100.
Formula: (Conversions ÷ Total Visitors) × 100
Optimize conversion rates by improving messaging and value proposition, simplifying forms and reducing friction, adding social proof and testimonials, creating urgency with limited-time offers, A/B testing different approaches, and improving page load speeds.
Average conversion rates vary by industry and funnel stage. Typical benchmarks: Website to lead 2-5%, Lead to opportunity 10-20%, Opportunity to customer 20-30%.