Email marketing uses email as a channel to promote products, build relationships, and drive conversions. In CRM, it’s integrated with customer data to send relevant, timely messages.
Promotional: Product launches, sales, special offers
Nurture: Educational content, tips, case studies
Transactional: Order confirmations, receipts, shipping updates
Behavioral: Triggered by specific actions (abandoned cart, page visits)
Re-engagement: Win back inactive subscribers
Newsletter: Regular updates and company news
Segment your audience for relevant messaging, personalize beyond just first name, write compelling subject lines, optimize for mobile devices, include clear calls-to-action, test send times and content, maintain consistent sending schedule, and always provide easy unsubscribe options.
Automate welcome sequences, drip campaigns, birthday emails, post-purchase follow-ups, and re-engagement campaigns to scale personalization.